As a school, one of the most important tools at your disposal is the prospectus. This document provides potential students and their families with an overview of your school or college, including its curriculum, facilities, and unique selling points. But with so much competition out there, how can you ensure that your prospectus stands out? Here are some tips for creating an engaging prospectus that will capture the attention of your target audience and help to drive admissions.
1. Know your audience
The first step in creating an engaging prospectus is to understand who you are targeting. Once you know who your audience is, you can tailor your messaging and design to meet their needs.
2. Highlight your USP
What makes your school or college stand out from the crowd? Whether it is a particular academic focus, state-of-the-art facilities, or a commitment to sustainability, make sure that your prospectus highlights what sets you apart from other institutions.
3. Use high-quality images
A picture is worth a thousand words, and this is particularly true when it comes to marketing materials. Use high-quality images of your campus, classrooms, and extracurricular activities to give prospective students and their families a visual sense of what your school or college is like.
4. Use video to bring your prospectus to life
In addition to high-quality images, video is another powerful tool for creating an engaging online prospectus. Consider creating short videos that highlight your school or college, including interviews with teachers and students, footage of classes and extracurricular activities, and virtual tours of your facilities.
Not only does video provide a more immersive experience for prospective students, but it can also help to communicate your school or college’s culture and values. By incorporating video into your online prospectus, you can create a more interactive and dynamic experience that will keep visitors engaged and interested in learning more about what your institution has to offer.
5. Keep it concise
While it is important to provide enough information to entice potential students, it is equally important to avoid overwhelming them with too much detail. Keep your prospectus concise and easy to digest, with clear headings and bullet points that make it easy to read.
6. Make it accessible
In today’s digital age, it is important to make your prospectus accessible in a variety of formats. Consider creating both print and digital versions of your prospectus, and make sure that it can be easily downloaded from your website.
When it comes to design, avoid using yellow and gold text as these can create accessibility issues for people with certain visual impairments, such as colour blindness. Instead, opt for high-contrast colour combinations that are easier to read.
7. Publish it online
You should also consider creating a landing page on your website specifically for your prospectus, with a clear call to action that encourages visitors to download it. Make sure that this landing page is also optimised for your target keywords, and that it includes relevant information about your school or college to entice visitors to download your prospectus.
In conclusion, a well-designed and engaging prospectus can be a powerful marketing tool for your school or college. By following these tips, you can create a prospectus that highlights your unique selling points, appeals to your target audience, and is optimised for search engines.
See an example of our online interactive prospectus here.
If you would like help creating a prospectus for your school or college, contact our friendly team today.